AN IMMERSIVE DIGITAL SPACE FOR ART, TECHNOLOGY, AND STORYTELLING
The mission
The goal of this project was to design and develop a CMS-driven website that showcases Lake Heckaman’s work at the intersection of new media, creative technology, and fine art.
The focus was on creating an immersive and minimal digital environment that allows the work to take center stage, while giving the artist full control over content through a flexible and easy-to-manage CMS.
The outcome
I delivered a visually driven website that blends experimental visuals with a clean and intuitive structure. The CMS setup allows new projects, blog posts, and updates to be published effortlessly, while the design maintains a consistent and curated aesthetic. Smooth transitions, strong typography, and a restrained interface support an engaging and distraction-free browsing experience.
The impact
The final website provides Lake Heckaman with a distinctive and professional online presence that reflects the experimental nature of the work. The CMS-powered structure makes the platform scalable and future-proof, enabling ongoing content growth without compromising design quality. The project successfully bridges artistic expression and functional web technology in a way that feels both intentional and immersive.
Services
Website Redesign
Website Development
Client
Lake Heckaman
Digital Artist
Website
lakeheckaman.com
WHAT DOES TECHBNB DO?
Techbnb is a dynamic hospitality company that specializes in providing unique and immersive travel experiences. Our platform connects travelers with a diverse range of accommodations, including villas, yurts, treehouses, and more. Each property is carefully curated to ensure a one-of-a-kind experience that goes beyond the typical hotel stay. Our hosts are passionate about sharing their local knowledge and culture, and they go above and beyond to make sure guests feel welcomed and comfortable. With Techbnb, you can explore new destinations with confidence, knowing that you're getting an authentic experience and supporting local communities. Our platform is easy to use and offers a range of amenities and services to make your stay unforgettable. Whether you're looking for a romantic getaway or a family adventure, Techbnb has something for everyone.
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The process
WEBSITE DESIGN PHASE
As the designer for Techbnb's website redesign, I conducted extensive research and worked closely with stakeholders and developers to create a beautiful and functional design that provided a seamless user experience. I used wireframes and prototypes, incorporating user feedback to create a website that was both accessible and optimized for search engines. The end result exceeded expectations and supported Techbnb's mission of creating a sense of belonging around the world.
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HOW DID I APPROACH IT?
When approaching a design project, I gather information about the client's goals, brand identity, and target audience. I conduct research, brainstorm and refine initial concepts through feedback and collaboration with the client. I prioritize factors such as accessibility, responsiveness, and optimization for search engines to create a design that supports the client's goals and provides an exceptional user experience.
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The process
WEBFLOW DEVELOPMENT
During the Webflow development phase of the Techbnb project, I used the approved design to build the site's structure, add custom animations and interactions, and implement key features like search functionality and payment processing. I prioritized responsiveness and performance, and kept the Techbnb team in the loop with regular updates and feedback incorporation. By the end of this phase, the site was ready for testing and launch, and I was excited to see the project come to fruition.
THE RESULTS
The Techbnb website redesign was a success, resulting in increased engagement and bookings. Our custom search and payment processing improved user experience, and the responsive design ensured optimal performance. The updated design reflected Techbnb's brand, creating a cohesive look across platforms. A thoughtful design process led to a successful product that met the client's goals and exceeded expectations.